Though I believe it was the 60's that actually discovered wearing vintage clothes as a fashion statement, it was the 70's that rushed in and decided to claim that particular brand of shopping as thier own badge of individuality. By the mid-seventies it was even ubiquitous enough to nab a place in advertising.
This 1974 ad from the makeup Cornsilk(click to enlarge and read)was even clever enough to write a little story about the type of unique girl with a knack for finding the perfect accessory at the thrift store ,to enhance her distinctive style.
Wait a minute, did I just write about a girl who had an uncanny knack to shop at thrift stores? Thats it! Thats why I love theses seventies mags. I love all things vintage and these magazines write about vintage! ...follow me...ITS A VINTAGE PERSPECTIVE ON HOW TO DRESS VINTAGE !!!
What really catches my eye about this wonderful girls sense of style,is that art nouveau belt buckle she found at the thrift. It even moved me to search online for something similar. Little did I know that the bounty yielded by her 70's thriftventure would now cost 450 dollars and up!
...and then I began thinking...wait a miute where have I seen that face before? Okay,so its not a cool belt buckle,but a cool neclace is even better,right?If you have been reading JDP for awhile you have probably already seen this neclace. I have had it for many years and I can still remember the way my heart pounded and my breath quickened ,when I first saw it in the thrift store jewelry case. I very unusually do not remember what I paid for it,but I guarantee it was under 5 dollars. I have certain rules about thrift store prices after all.
Here is another amazing example of the art nouveau lady.You will notice these 1st two examples are pins.
...but I was able to find these adorable cherub belt buckles.
I love them too.
Her neclace also caught my eye. I found this comparable beauty online.
...and heres the Pagoda version.A chain of silver roses snapped up for a dollar at an antique mall last fall.
I fell absolutely in love with this silver leaves neclace...
....but I think it was just because it reminded me of one that I already owned. This one came from my favorite vintage clothing store,Ahab Bowen.
I find it very interesting,as a devout silver jewelry lover, how I have come to covet certain gold pieces.This enameled locket reminds me of....
...this Marie Antoinette-ish locket inherited from my grandmother.
Another similar enameled piece from Grandma.
These little cherubs have a mirror on the opposite side (another Grandma piece).
This last inherited piece combines silver and gold in its double strands and mirrored locket.
Looking a bit like this watch fob.
I can imagine our fictional style heroine in ALL of these pieces paired with delecate vintage lace , lucious velvet dresses,or with her simple and spare denim.I tend to be quite susceptible to advertising so I am sure I would have been a Cornsilk girl.
I love how my vintage Seventeen magazines are inspiring me !
Check out this inspirational vintage jewelry site!
Coming soon... My Own Vintage Clothing Fashion Magazine....with a special bloggy land guest!